What is a landing page?

The front page is the first encounter a visitor have with a website and therefore it should be like the cover of a book; it should be eye-catching and create curiosity.

But for me a landing page is something else and my definition is based on a broader definition by unbounce.com:

“…as being a standalone web page distinct from your main website that has been designed for a single focused objective…”.

The landing page can be a front page, but also a campaign page, where visitors are directed from another platform, like facebook or Google Adwords.

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